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Writer's pictureMorgan Ertel

AI as a Catalyst for Design Change

Artificial intelligence (AI) is no longer a distant concept or a buzzword on the periphery of the business world. It’s here, and it’s poised to become the next major shift in how we design and experience the workplace.


Just as past changes, such as the rise of open office layouts, the adoption of remote work, and the increasing focus on wellness, have shaped work environments, AI is set to bring profound transformation. This change represents both a challenge and a tremendous opportunity; the question is not if AI will impact architecture, but how we will approach and harness this change to create spaces that work better for everyone.


AI’s ability to rapidly process vast amounts of data, reveal hidden patterns, and forecast future trends is set to revolutionize how spaces are designed and managed. For our team of strategists, AI provides an unprecedented advantage, enabling us to collect and analyze data on a scale that was previously impossible. No longer is data just a one-time report on space usage or employee preferences. With AI, data becomes a living, real-time resource that evolves with your space, offering ongoing insights that drive continuous improvement. We can leverage this dynamic flow of information to gain a clearer understanding of how spaces are actually being used, uncover emerging trends, and proactively address future needs. Whether it’s monitoring real-time occupancy levels, evaluating the success of collaborative spaces, or understanding how environmental factors influence employee well-being, AI delivers the actionable insights that strategists need to make more informed and agile decisions.


With this shift also comes the need to rethink traditional approaches. In the past, design was often based on qualitative data—surveys, interviews, and observational studies. While these methods are still invaluable, AI can complement and enhance them, providing a more complete and data-driven picture.


AI is an extension of our toolkit, rather than a replacement for expertise. AI can handle complex analysis, but it’s the strategist who can interpret these insights through the lens of human behavior and organizational culture. The result is a more holistic approach to workplace design—one that is both data-driven and deeply human-centered.


The integration of AI also results in more agile and adaptable practices. AI enables continuous feedback loops, allowing for real-time adjustments based on how space is being used. No longer will spaces be designed and then left unchanged for years at a time; instead, we will be able to embrace a more iterative approach to meet the changing needs of employees. This is where strategists can truly shine—by using AI to monitor trends and then quickly pivot to make design adjustments that keep the workplace aligned with both business objectives and employee satisfaction.


Moreover, as AI takes over more of the data analysis and predictive work, designers and strategists can focus on what we do best: creating spaces that foster connection, collaboration, and well-being. While AI can tell you which meeting rooms are most often booked or which desks remain empty, it’s the strategist who can understand why. Perhaps a particular meeting room is favored because it has better natural light, or maybe certain areas are avoided because they feel too isolated. These are the kinds of human insights that AI cannot provide, and they remain crucial to creating workplaces that not only function well but also resonate with employees on a deeper level.


In this new AI-driven landscape, interpreters of data are more important than ever. While AI excels at collecting and processing information, it’s the strategist who must translate these findings into actionable workplace strategies that reflect the unique culture, goals, and challenges of each organization. AI may suggest a redesign based on data patterns, but it’s the strategist who ensures these changes align with the company’s broader objectives, values, and employee needs. This interpretive role will only grow in importance as AI becomes more prevalent, positioning workplace strategists as indispensable partners in the design process.


AI is the next change coming to the workplace, but it’s not something to be feared. For those of us in the business of creating human-centric spaces, AI is a tool that enhances our ability to design better, more effective environments. It offers a new way to gather insights, make data-driven decisions, and continuously improve the workplace in ways that weren’t possible before. The key is to embrace AI not as a replacement for expertise, but as an essential resource that enables innovation, agility, and impact. By doing so, we can lead the way in creating the workplaces of the future—spaces that not only meet the needs of the organization but also support the well-being and success of every employee.

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